What is AI in SEO?

What is AI in SEO?

AI in SEO means using artificial intelligence in SEO day-to-day tasks like generating content outlines, schema markup, keyword planning and analyzing what users are searching. AI tools come with their advantage as they use machine learning and natural language processing. These two tools analyse tons of data and provide curated information. 

Is the hype over AI new in SEO?

AI has generally been used in SEO for decades. Google products like Google Lens and Translate are the result of AI. The search engine is also optimized to provide the most relevant results based on search preferences, location, previous search results and preferences. Google has developed its page Google AI explaining evolving AI technologies and their uses. 

Application of AI in SEO.

Keyword research : 

Conducting proper keyword research helps you : 

  • Find right audience 

  • Understand which query your audience is searching.

  • Tailor your content.

  • Boost traffic organically 

AI helps you speed up the first three stages. It helps in finding the right keywords based on your brand and business category, understanding recent search trends and their volume and creating content strategy by generating content structure.

Technical SEO 

Technical SEO is optimising a website so that crawlers can easily find, interpret and index the site without any hassle. AI tools can help in analysing site performance, conducting audits, creating data markup, creating sitemap, predicting search engine algorithm 

Content optimisation 

The content optimisation goal is to ensure your existing content is to achieve the intended goal like ranking in SERP to generate organic traffic. AI can help structure your content so that it is well-organised and easy to read. 

AI tools like content assistance help in finding plagiarism and analysing content gaps. It helps you analyse the readability of your content and provide insights into engagement and search performance. 

How to incorporate AI in your SEO strategy

Understand where AI is required 

Analyse your day-to-day tasks. Identify task which takes more time and slows your team. For instance, traffic data analysis, which is a consuming task can be automated with the help of AI capability to process large data.

Write relevant prompt

Writing the right prompt is an art. Prompts are important as it is through which AI will understand the requirements of the user. The prompt should define the task required for AI to perform. To get quality results, the prompt can contain requirements, examples and contextual information.

Conclusion 

Every marketing team has its requirements, an AI tool that works for one might not work for others. Understanding one's requirements helps you to find the right tool to create clear prompts.

We at Webwave digital marketing agency believe in using AI to transform SEO. Our tools like meta-description generator are free and help users generate SEO-friendly descriptions targeting the right keywords.