What is SEO and why it's important

In this article, you will learn about the importance of SEO for almost all business

What is SEO?

Search engine optimisation is how business content is organised so that websites are easily in organic search results. For instance, if we type webwave digital marketing agency, our agency ranks 1 for this query beating all other competitors.

How does SEO work?

SEO ensures your website content is aligned with Google's algorithm so that it appears on Google search results. To rank we need to ensure your website meets

1. Search intent i.e what users are looking for

2. Your web page demonstrates experience, expertise, authoritativeness and trustworthiness

3. The website needs to load quickly

Why is SEO important?

There are 4 reasons why SEO is important.

Traffic:

1. Ranking in the top 5 in search results will increase the chances of users clicking on the site by 43%. If we do not capture this space your competitors will capture it.

Cost-effective:

SEO is cost-effective because 

• It reduces your paid advertisement cost

• SEO can deliver long-term results, once we capture ranking for a particular keyword, it would be easy to scale for other keywords.

Brand awareness: 

1. Frequently appearing on search results will effectively increase brand awareness. For example, searchers looking to find jobs will likely discover the Naukri site more often 

2. Core web vitals 

3. Optimizing the site for core web vitals like largest contentful paint (LCP), cumulative layout shift (CLS) and Interaction to next paint (INP) will help sites rank higher and improve user experience